Crash Course in Advertising Copywriting From The Must Read Book Ca$hvertising

If you want to master advertising, the book Ca$hvertising is a great place to start. It references many other books, studies and resources, so while it won’t quite replace reading Cialdini, Hopkins or Ogilvy, it will give you taste of what you need to know. I came across a great analogy in his book that […]

The Most Clever PPC Advertisement in 2015

I saw a really awesome ppc ad today and thought I would share.  Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some industries, it’s really hard to stand out, especially when all your competitors have the same or a […]

How To Advertise on Mobile in 2015 – Cracking The Code of Effective Mobile Advertising

  I Clicked on a Mobile Ad Today and For The First Time It Wasn’t an Accident One of the best parts of being in advertising and marketing is that the ads I am exposed to while going about my daily life are always more targeted than other industries. This is because marketers typically test […]

Researching Products and Services Online is Fundamentally Broken

  There is a mind blowing stat from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumers spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your […]

Everything You Need To Know About Mobile Marketing

Mobile marketing is finally in the mainstream and marketing bloggers are screaming from the rooftops about getting your mobile strategy in order. The problem is that almost no one is giving advice beyond having a mobile friendly site. I hope to do a series of posts about best practices for mobile marketing and understanding the […]

You Can’t Seem Good, Without Being Good.

“In a sufficiently connected and unpredictable world, you can’t seem good without being good.” – Paul Graham (Jan. 2015) Paul Graham, the founder of Y Combinator just published a great essay about Ron Conway, the Founder of SV Angel, and one of the most respected figures in Silicon Valley. The point of the essay was […]

Is This CIA Manual The Best Advertising Book Ever Written?

Read the words in the triangles above: I’ll explain why in a couple moments. A few days ago I got a text message from a friend who owns a hedge fund and happened to be in town for the day asking if I am able to get together with him. This friend designs complex investment […]

Paid Search Saves Lives

It’s not everyday that you get a call from a client telling you that your SEM campaigns actually saved someone’s life. I am not talking about a client saying, “hey, you are a lifesaver.” That actually happens all the time Yesterday I get a call from a client of mine, MMC Depot,  that helps keep […]

You and The Internet Army

It’s almost 2015. If you haven’t realized yet how powerful one single individual on the internet can be, and you still choose to treat your customers poorly…you deserve to go out of business. I know that sounds harsh, but it’s a new age and the age old rebuttal of… You and What Army?! Just doesn’t […]

How To Never Worry About Negative Reviews Again

Hostage and Yelp are two words that appear in the same sentence way too often. Unfortunately, this is how most business owners feel about Yelp and their modern day protection racket. Of course, if you are really clever you can fight back the way Botto Bistro did (brilliantly I might add.) I discovered this story […]