The Future of Virtual Reality is Local Lead Generation Not Gaming & Entertainment

When I think about virtual reality (VR), my first assumption is gaming and entertainment. Just imagine next year being able to buy VR seats at the super bowl and truly experiencing it in real-time. We are pretty close to making experiences like that a reality. The basic goal is achieving “Presence”, which is code for […]

Why Email is Dead and The New Form of Communication That Trumps Real World Interactions

Communicating in person has always been the gold standard for social connection. To the point where many people say things like, “Get off of Facebook and be social!” The common beliefs about the limitations of text based communication, that they miss nuance, context, tone, and emotion, like we have in the real world. To many, this […]

How To Get Users For Your Chat Bot: What Bot Makers Need To Understand

I have been thinking about bots a lot lately. I am still discovering my way around the industry, and in fact, the industry is still trying to figure itself out. There are lots of theories floating around about the correct use case for a bot versus an app versus a website, etc… According to Ted […]

The Marketers Guide To Understanding Chat Bots

Chat Bots seem to be all the rage these days. Three different companies came out of the most recent YCombinator batch building chat bot related infrastructure. Microsoft just announced the launch of a bot platform and Facebook announced last summer about their messenger bot with hopes to compete with the likes of Siri, Google Now, […]

The One Objection Every Marketer Needs To Overcome

I have a secret tool I use whenever I think about a new client, industry or advertisement. A simple question I discovered that every single consumer asks themselves when encountering a marketer or an advertisement. If you can overcome this marketing objection, you are sure to drive more leads and close more deals. The question […]

How To Make Sure Your Customers Understand What You Are Saying

Here’s a funny video showing what happens when you don’t communicate clearly. I believe that 80% of disagreements in this world stem around differing definitions of words as opposed to differing philosophies. What I mean to say is that I believe most people agree in principle on most things, but because we have different understanding of […]

Crash Course in Advertising Copywriting From The Must Read Book Ca$hvertising

If you want to master advertising, the book Ca$hvertising is a great place to start. It references many other books, studies and resources, so while it won’t quite replace reading Cialdini, Hopkins or Ogilvy, it will give you taste of what you need to know. I came across a great analogy in his book that […]

The Most Clever PPC Advertisement in 2015

I saw a really awesome ppc ad today and thought I would share.  Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some industries, it’s really hard to stand out, especially when all your competitors have the same or a […]

How To Advertise on Mobile in 2015 – Cracking The Code of Effective Mobile Advertising

  I Clicked on a Mobile Ad Today and For The First Time It Wasn’t an Accident One of the best parts of being in advertising and marketing is that the ads I am exposed to while going about my daily life are always more targeted than other industries. This is because marketers typically test […]

Researching Products and Services Online is Fundamentally Broken

  There is a mind blowing stat from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumers spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your […]