Confessions of a PPC Consultant

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“The Purpose of a New PPC Campaign is not to turn a profit; It is to prove or disprove which keywords will work best for you long term. ”  -David Melamed If you are like me, you hate losing money […]

Why Some People Succeed and Others Don’t

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I have a confession to make. I am not great at grammar. I sometimes switch between tenses and even worse, I sometimes even make stupid spelling mistakes. 95% of the time those mistakes are a product of rushing instead of […]

Expose Your Inner Workings on Snapchat For Fun and Profits

To be perfectly honest, when I heard about Snapchat, while I thought it was a cool idea, I never really considered it a viable platform for marketing. That was a mistake. I assumed that since it revolved around intimate photos […]

How To Turn a Blog Post into a Slideshare Presentation and Youtube Video

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Content is just an idea. The media format is it’s packaging. There is no reason why an idea in a blog post can’t be repurposed into a handful of other media. Think about it this way. Your blog will only […]

How To Never Need To Hire A Graphic Designer Ever Again

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Every Once In a While a New Tool Comes Around That Is So MAGICAL, SO AMAZING, SO BRILLIANT, you can’t stop talking about it. Canva is one such tool. Its such a perfect user experience and pleasant process that delivers […]

My Biggest Takeaway From Authority Intensive 2014

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I attended an incredible conference (Authority Intensive 2014)  last week produced by the wonderful folks from Copyblogger and as promised it was jam packed with immediately actionable insights. Too many to enumerate in this one post, but to give you […]

I Want To Give You A Helpful Book For Free (Limited Time Offer)

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I love reading. I love learning. I love sharing myself, my time, and my knowledge. I want to connect with others who love learning new things, love reading fresh ideas and love sharing what they know. I have a pretty […]

How To Strike Up a Conversation With a Complete Stranger (or many) at a Conference (or anywhere else)

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Meeting people at conferences is hard. If you are like me, it is very easy to talk yourself out of introducing yourself to a complete stranger wandering around a conference. Yet, you are there to network. The people around you […]

Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy

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PPC Advertising Strategy -Create a Story That Flows from David Melamed Here is how you need to think about paid search. You are telling a story. You are engaged in a one on one conversation. The persons query is them […]

Place Your Ads on Real Birds – Adwords April Fools Prank

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I was trying to create some display ads for a client when I found this new adwords feature which i can only hope is an April Fools prank. I clicked through to see what it lets me do and it […]