Archives for January 2013

PPC Bidding Strategies: Getting Five Cent Clicks In The Most Expensive Niches

Every time I setup a new clients adwords or bing advertising account I am faced with a very interesting Dilemma. Most of my client work in niches with top position clicks running as high as $65 to as low as $12. The obvious dilemma is do I start them off with top position bids to […]

SEO May Not Be Dead; But The Best SEO Assumes It Is

Last week, a client of mine asked me if I think SEO is dead. He heard from a friend that none of his tricks worked anymore and that SEO is a thing of the past. This is not a new sentiment. Even forbes wrote about SEO dying. My response to him was… “Every Single Day […]

There’s No Excuse For Being Broke; 3 Simple Strategies To Cash In Quickly

That’s the task that was assigned to a class of entrepreneur students at Stanford University. Each team of students was given a sealed envelope with $5 in it, and while they had a few days to plan what they would do with the money, the moment they opened the envelope, they had only two hours […]

Expose Your Competitors Strategies and Flip Their Advantage Against Them.

If only you could spy on your competitors online, you could probably outmaneuver them, and more importantly outsell their pants off. The good News is that everything that happens on the internet is easy to track and analyze. There are lots of great tools to use to see what your competitors are up to, here […]

Why Is This Seasoned Marketer Teaching Himself Growth Hacking and How You Can To

I am a marketer. My job is to assign meaning to things. I turn widgets into solutions. I don’t create products, I create perceptions. My job is to communicate value. So, why am I teaching myself programming? More importantly, how am I teaching myself programming? and most importantly, Why do I believe this is the […]

Post Holiday Sales Slump? Here’s How The Toy Companies Cash In Like Donald Trump

I have to say, this is probably one of the most brilliant marketing tactics I have ever read about, but I have to warn you. If you have kids you buy presents for during the Holiday Season, or Worse in January, this might make you seething mad. Brilliant and Manipulative. The truth is, much of […]