Have you ever seen banner ads on the internet talk to each other? What about fight with each other? This is a super clever ad.
One that grabs the eye, and forces you to read it, and win a dodge durango.
Ads on entertainment sites, like reddit, are very hard to convert well. This one however I bet is getting much more attention that most do. Personally, I am a bigger fan of native ads on reddit. (I.e. Sponsored Stories) but I’ll a good laugh when I am on reddit, after all thats why I frequent the site.
This goes the the rule of advertising or marketing… Here are the steps your marketing needs to take to be successful…
AIDA-
Attention
Interest
Desire
Action
—————–
This ad covers all the basis… It grabs your attention, piques your interest, makes you desire winning a new car, and asks you to take action. Perfect.
About David Melamed
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