Archives for April 2014

Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy

PPC Advertising Strategy -Create a Story That Flows from David Melamed Here is how you need to think about paid search. You are telling a story. You are engaged in a one on one conversation. The persons query is them asking you a question. Your ad is your answer to their question. Their Click Through […]

Place Your Ads on Real Birds – Adwords April Fools Prank

I was trying to create some display ads for a client when I found this new adwords feature which i can only hope is an April Fools prank. I clicked through to see what it lets me do and it looks like Google went all out on this one. The adbirds feature lets you choose […]

How To Create Winning Proposals in a Fraction of the Time

For the longest time my proposals were ugly. I used to believe that substance was much more important than image. I believed that if my proposals had meaningful insights, clear deliverables and timelines, and reasonable pricing, they would win over customers. I remember one story from a job I had a long time ago, where […]