Archives for July 2014

Want To Win More Customers? Make An Embarrasing Confession

This is kinda embarrassing, but…About a year ago I hired a moving company to move my property from New Jersey to Denver. They quoted me a price based on the weight of my belongings. Seemed reasonable enough until I discovered that not only do they not deliver the stuff themselves, but the freight company they […]

Why Losing Money on PPC is a Good Idea

“The Purpose of a New PPC Campaign is not to turn a profit; It is to prove or disprove which keywords will work best for you long term. ”  -David Melamed If you are like me, you hate losing money more than you like making money. I once read that the ratio is like 4 […]