Archives for January 2015

How To Advertise on Mobile in 2015 – Cracking The Code of Effective Mobile Advertising

  I Clicked on a Mobile Ad Today and For The First Time It Wasn’t an Accident One of the best parts of being in advertising and marketing is that the ads I am exposed to while going about my daily life are always more targeted than other industries. This is because marketers typically test […]

Researching Products and Services Online is Fundamentally Broken

  There is a mind blowing statĀ from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumersĀ spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your […]

Everything You Need To Know About Mobile Marketing

Mobile marketing is finally in the mainstream and marketing bloggers are screaming from the rooftops about getting your mobile strategy in order. The problem is that almost no one is giving advice beyond having a mobile friendly site. I hope to do a series of posts about best practices for mobile marketing and understanding the […]

You Can’t Seem Good, Without Being Good.

“In a sufficiently connected and unpredictable world, you can’t seem good without being good.” – Paul Graham (Jan. 2015) Paul Graham, the founder of Y Combinator just published a great essay about Ron Conway, the Founder of SV Angel, and one of the most respected figures in Silicon Valley. The point of the essay was […]