The Most Clever PPC Advertisement in 2015

I saw a really awesome ppc ad today and thought I would share.  Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some industries, it’s really hard to stand out, especially when all your competitors have the same or a […]

What an Ancient CIA Intelligence Manual Can Teach Us About PPC Advertising?

Read the words in the triangles above: I’ll explain why in a couple moments. A few days ago I got a text message from a friend who owns a hedge fund and happened to be in town for the day asking if I am able to get together with him. This friend designs complex investment […]

Paid Search Saves Lives

It’s not everyday that you get a call from a client telling you that your SEM campaigns actually saved someone’s life. I am not talking about a client saying, “hey, you are a lifesaver.” That actually happens all the time 🙂 Yesterday I get a call from a client of mine, MMC Depot,  that helps […]

How To Use PPC To Maximize PR Exposure

If you are following tech news today, you will see the official announcement that Microsoft Bought Minecraft. The story is semi interesting, but what stood out for me was when I googled Minecraft this ad came up. I don’t know how long this ad has been live, but It is more than just a new […]

Why Losing Money on PPC is a Good Idea

“The Purpose of a New PPC Campaign is not to turn a profit; It is to prove or disprove which keywords will work best for you long term. ”  -David Melamed If you are like me, you hate losing money more than you like making money. I once read that the ratio is like 4 […]

Keep This In Mind and You’ll Have a Winning PPC Advertising Strategy

PPC Advertising Strategy -Create a Story That Flows from David Melamed Here is how you need to think about paid search. You are telling a story. You are engaged in a one on one conversation. The persons query is them asking you a question. Your ad is your answer to their question. Their Click Through […]

Are You Spending Too Much on Your PPC Bids? The Big Myth PPC Management Companies Don’t Want You To Know!

I made a big mistake this week. Luckily I caught it today and managed to fix it. I was optimizing a clients campaigns and noticed one keyword was producing conversions at a much higher rate than any other keywords. So, I decided to double the bid on that keyword to make sure I max out […]

#SuperBowl Advertisers Turn To PPC Advertising To Capture Big Game Searchers

The 2014 Super Bowl is upon us and it’s always interesting to see how advertisers try to capture the value they create with their Super Bowl campaigns. This year the big game will be winning mobile engagement during the game. I was doing my own pre-game research when I discovered that many advertisers are prepared […]

How To Reach Buyers Searching For Commercial Real Estate With Actual Purchase Intent, Without Wasting Time and Money on The Tire Kickers

Today Google Adwords rolled out a new feature for targeting in their display network that focuses on “In-Market Buyers” and avoids paying for impressions and clicks for all the other people who are just browsing but have no purchase intent. One of the big problems with display advertising historically is that you end up wasting […]

Two Negative Keyword Tools I Can’t Live Without

I spent most of the day today building out a PPC campaign for a new client in a very specialized B2B market. His big challenge is that while he only services commercial clients, many of the search terms overlap individuals who are too small for him to service. So, I set out to build him […]