The Most Clever PPC Advertisement in 2015

I saw a really awesome ppc ad today and thought I would share.  Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some industries, it’s really hard to stand out, especially when all your competitors have the same or a […]

Free Ebook on The Little Extras That Make A Big Difference To Your Customers (Today Only)

Stan Phelps from Nine Inch Marketing is offering his book for free through this email. Just scroll down and click the link. It is a very worthwhile read.  

User Testing Ketchup Bottles Leads To Counter Intuitive Surge In Profits

One of the biggest mistakes I see businesses make is assuming they understand how their customers use their product or want to use their product without actually observing them using it.  I have never seen a user test that did not highlight a frustrating feature or unknown issue to the owner of the website.  Malcolm […]

Brilliant User Experience Hack at Nebraska Gas Station Leaves Customers Short On Change and Temper

My wife and I moved to Denver from New Jersey a little over a week ago. During our cross country roadtrip I came across a very interesting semi-deceptive gas station strategy that can be both construed as brilliant or evil depending which side of the gas pump you are on. As you can see in […]

This Is The Most Clever Link Building Tactic I Have Ever Seen

Every once in a while I come across a really clever link acquisition strategy, and today there is an excellent discussion about it.  The strategy is simple. Create an easter egg in your website source code that is really clever and creative and cool looking, and it will likely generate lots of links from popular […]

Do Testimonials Work?

One of the most common questions I get asked is, "Do Testimonials Really Work?!" These questions are common because on the internet we know how easy it is to fake a testimonial.  The answer of course is a RESOUNDING YES!!!  Sure, testimonials that have obvious trust issues, or don't share real insight, are probably worthless, […]

Multiply Your Customers By Guaranteeing They Refer Everyone They Know

Joe was rowing his boat out in the middle of a lake for a relaxing day of fishing. A huge green snake comes up alongside the boat with a half-swallowed frog sticking out of it’s mouth. Feeling bad for the frog, Joe used his paddle to hit the snake, releasing the frog to safety. Joe felt […]