I saw a really awesome ppc ad today and thought I would share. Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some industries, it’s really hard to stand out, especially when all your competitors have the same or a […]
Stan Phelps from Nine Inch Marketing is offering his book for free through this email. Just scroll down and click the link. It is a very worthwhile read.
One of the biggest mistakes I see businesses make is assuming they understand how their customers use their product or want to use their product without actually observing them using it. I have never seen a user test that did not highlight a frustrating feature or unknown issue to the owner of the website. Malcolm […]
My wife and I moved to Denver from New Jersey a little over a week ago. During our cross country roadtrip I came across a very interesting semi-deceptive gas station strategy that can be both construed as brilliant or evil depending which side of the gas pump you are on. As you can see in […]