The One Objection Every Marketer Needs To Overcome

I have a secret tool I use whenever I think about a new client, industry or advertisement. A simple question I discovered that every single consumer asks themselves when encountering a marketer or an advertisement. If you can overcome this marketing objection, you are sure to drive more leads and close more deals. The question […]

How To Make Sure Your Customers Understand What You Are Saying

Here’s a funny video showing what happens when you don’t communicate clearly. I believe that 80% of disagreements in this world stem around differing definitions of words as opposed to differing philosophies. What I mean to say is that I believe most people agree in principle on most things, but because we have different understanding of […]

The Most Clever PPC Advertisement in 2015

I saw a really awesome ppc ad today and thought I would share.  Writing PPC ads is one of the most important functions of a PPC specialist and is one the highest impact areas of optimization. In some industries, it’s really hard to stand out, especially when all your competitors have the same or a […]

How To Find Out What Your Customers Really Want

I remember when the economic world around us was collapsing. Banks were failing, the US economy was spiraling out of control. During this time I had a conversation with a copywriter who worked on brands like crest, apple and hertz, that this seemingly doomed scenario was the perfect springboard for a small bank to make […]

The Simplest Way To Write The Perfect Unique Selling Proposition

Here is a very simple strategy for developing the perfect Unique Selling Proposition to differentiate your business from your competitors. I have discussed previously about how you must differentiate yourself or your brand will die. I also point out that differentiating yourself is the hidden key to real SEO. Just to get started, the perfect […]

If Your Branding Strategy Fails To Answer This Ridiculously Important Question, Your Brand Will Fail

It’s hard to dispute the power of branding. It’s even harder to execute on a successful branding strategy. Here is a super quick crash course in understanding and mastering strategies for branding your company. Branding is about perception. It is not about anything else. It is ONLY about How Consumers Perceive Your Brand…  This is […]

These Four Friendly Words Are Killing Your Sales Results, and The Six Words You Need To Save Your Sales and Boost Revenues

When was the last time you walked into a retail store? Do you remember the conversation you had with the sales rep? Odds are it looked something like this… Sales Rep: Hi, May I Help You? You: No Thanks, I’m Just Looking. Sounds friendly, and pretty typical… But this conversation actually outlines a massive epidemic […]