I have a secret tool I use whenever I think about a new client, industry or advertisement. A simple question I discovered that every single consumer asks themselves when encountering a marketer or an advertisement. If you can overcome this marketing objection, you are sure to drive more leads and close more deals. The question […]
There is a mind blowing stat from a study by Rothstein Tauber that I found on an Internet Retail Website. “consumers spend an average of 79 days gathering information before making a major purchase.” This stat is meant to convey the importance of targeting the top of the funnel and the entire sales cycle with your […]
When I started blogging professionally, I reached out to some popular bloggers for advice. One blogger was Barry Schwartz from Search Engine Roundtable. one of the oldest and most popular search engine blogs out there. Over a year later, John Chow released an info-product called Blogging with John Chow. Both had the same advice. Blog […]
There was time not too long ago when cashing in on search engine traffic and the internet in general were open season. Anyone could rank with little effort, and the opportunities to cash in were endless. It seemed like anyone could pick a niche, launch an adsense site with some decent content and pull in […]
One of my favorite things about the SEO space is how open everyone is with their case studies and strategies. I’ve written in the past how the value of attracting links and readers through great content is usually far more valuable that keeping your SEO strategies a secret. For this reason, the best SEO’s and […]
I have been thinking for a while about this question. Left and Right people are abandoning the SEO world. Google is getting better at ranking good quality websites, and most SEO’s today can agree that good content marketing with a solid distribution plan will accomplish most of your SEO goals as a happy bi-product of […]
Kevin Spacey Exposes The Secret To Successful Marketing… Give People What They Want…People Just Want Stories!
I still remember the day I first heard about this brilliant Kevin Spacey Video. It was today and I really don’t have much of a story here… It was simply meant to illustrate a point that you are still reading, most likely because this post started off as a story. I can assure you that […]