Twitter Advertising Releases Powerful Targeting Tools For Small Businesses

Twitter rolled out their advanced advertising interface to small businesses today. Enabling advertisers to target by device, gender, and similar audiences. In a post about New Powerful Advertising Tools on Twitter’s advertising blog they explain in more detail. Our self-service advertisers can now target interests in two specific ways. First, they can target users with the […]

PPC Bidding Strategies: Getting Five Cent Clicks In The Most Expensive Niches

Every time I setup a new clients adwords or bing advertising account I am faced with a very interesting Dilemma. Most of my client work in niches with top position clicks running as high as $65 to as low as $12. The obvious dilemma is do I start them off with top position bids to […]