The Future of Virtual Reality is Local Lead Generation Not Gaming & Entertainment

When I think about virtual reality (VR), my first assumption is gaming and entertainment. Just imagine next year being able to buy VR seats at the super bowl and truly experiencing it in real-time. We are pretty close to making experiences like that a reality. The basic goal is achieving “Presence”, which is code for […]

Why Email is Dead and The New Form of Communication That Trumps Real World Interactions

Communicating in person has always been the gold standard for social connection. To the point where many people say things like, “Get off of Facebook and be social!” The common beliefs about the limitations of text based communication, that they miss nuance, context, tone, and emotion, like¬†we have in the real world. To many, this […]

How To Get Users For Your Chat Bot: What Bot Makers Need To Understand

I have been thinking about bots a lot lately. I am still discovering my way around the industry, and in fact, the industry is still trying to figure itself out. There are lots of theories floating around about the correct use case for a bot versus an app versus a website, etc… According to Ted […]

The Marketers Guide To Understanding Chat Bots

Chat Bots seem to be all the rage these days. Three different companies came out of the most recent YCombinator batch building chat bot related infrastructure. Microsoft just announced the launch of a bot platform and Facebook announced last summer about their messenger bot with hopes to compete with the likes of Siri, Google Now, […]

Crash Course in Advertising Copywriting From The Must Read Book Ca$hvertising

If you want to master advertising, the book Ca$hvertising is a great place to start. It references many other books, studies and resources, so while it won’t quite replace reading Cialdini, Hopkins or Ogilvy, it will give you taste of what you need to know. I came across a great analogy in his book that […]

Everything You Need To Know About Mobile Marketing

Mobile marketing is finally in the mainstream and marketing bloggers are screaming from the rooftops about getting your mobile strategy in order. The problem is that almost no one is giving advice beyond having a mobile friendly site. I hope to do a series of posts about best practices for mobile marketing and understanding the […]

You Can’t Seem Good, Without Being Good.

“In a sufficiently connected and unpredictable world, you can’t seem good without being good.” – Paul Graham (Jan. 2015) Paul Graham, the founder of Y Combinator just published a great essay about Ron Conway, the Founder of SV Angel, and one of the most respected figures in Silicon Valley. The point of the essay was […]

You and The Internet Army

It’s almost 2015. If you haven’t realized yet how powerful one single individual on the internet can be, and you still choose to treat your customers poorly…you deserve to go out of business. I know that sounds harsh, but it’s a new age and the age old rebuttal of… You and What Army?! Just doesn’t […]

How To Never Worry About Negative Reviews Again

Hostage and Yelp are two words that appear in the same sentence way too often. Unfortunately, this is how most business owners feel about Yelp and their modern day protection racket. Of course, if you are really clever you can fight back the way Botto Bistro did (brilliantly I might add.) I discovered this story […]

How To Improve Your Adwords Quality Score – Tenscores Quality Score Tool Review

There are 3 ways to win with search engine advertising. Considering it is an auction, against not just your competitors, but anyone trying to reach that audience, there is lots of room to give up hope and think PPC doesn’t work for you. As with any auction, you need an edge. You need atleast one […]