How To Advertise on Mobile in 2015 – Cracking The Code of Effective Mobile Advertising

  I Clicked on a Mobile Ad Today and For The First Time It Wasn’t an Accident One of the best parts of being in advertising and marketing is that the ads I am exposed to while going about my daily life are always more targeted than other industries. This is because marketers typically test […]

How Facebook Grew To Billions of Users, and What You Can To Do To Achieve Massive Growth

This brilliant video from Chamath Palihapitiya about his experiences scaling Facebook from 30 million users to 1 billion users. His main advice is focus on building a great product, and growth comes afterwards. His formula for Growth Hacking is… 1. How Do You Get People In The Front Door. 2. How Do You Get Them […]

How To Battle Shopping Cart Abandonment, An Excellent Infographic From Conversion Voodoo

One of my favorite blogs to read is Conversion Voodoo’s blog. It is filled with great actionable ideas and advice to improve your conversion rates. These folks are the real deal, and I highly recommend reading their blog. The great folks at Conversion Voodoo created this excellent infographic on shopping cart abandonment, and I have […]

User Testing Ketchup Bottles Leads To Counter Intuitive Surge In Profits

One of the biggest mistakes I see businesses make is assuming they understand how their customers use their product or want to use their product without actually observing them using it.  I have never seen a user test that did not highlight a frustrating feature or unknown issue to the owner of the website.  Malcolm […]

Brilliant User Experience Hack at Nebraska Gas Station Leaves Customers Short On Change and Temper

My wife and I moved to Denver from New Jersey a little over a week ago. During our cross country roadtrip I came across a very interesting semi-deceptive gas station strategy that can be both construed as brilliant or evil depending which side of the gas pump you are on. As you can see in […]