Branding Legend Proclaims, “Be Different, Not Necessarily Better!”

Perhaps the biggest mistake companies with established brands make is focusing on being better, but being better doesn't help sell product, being different does.  During blind taste tests Pepsi beats Coke everytime. When they see the can though, Coke beats Pepsi. Clearly, Pepsi has the better taste, but Coke has the stronger brand. For Pepsi […]